Why YOU Need Mobile Marketing Services

Mobile Marketing is how more and more customers can be reached

Using mobile phones, PDAs, and mobile devices for marketing purposes are what all the top companies are focusing on, but as consumers, we tend to filter out what we *think* we don’t need. Mobile marketing is here now, just like the Internet was, back in the day. 79 percent of the large advertisers online do not have a mobile website. It has been proven in many reports online that if your business does not have a mobile website, you are losing sales. Sixty-one percent of users will most likely not return to a mobile site if they had trouble accessing the site. In addition, 40 percent said they have visited a competitor's mobile site when their favorite site could not be accessed through their mobile device.

Ten percent of Google queries come from mobile sites.

 
According to Performics, mobile queries will account for 16 percent of total clicks by September 2011.

Are you prepared to, potentially, lose out on 16% of total search traffic by ignoring mobile search?
 
NOTE: Depending on your industry and your target audience, the mobile search volume could be much larger than 16% since mobile searchers were four times more engaged than those who searched for information through their desktop computers.

Did you know that mobile searchers have a click thru rate of 29.9% overall?

When looking at brand-loyal searches for their most relevant category, the CTR (Click-Thru-Rate) for mobile searchers was as high as 52.03% (compared to 9% for brand-loyal desktop searchers in the same category).
 

Did you know that Google provides a mobile keyword search tool?

Yes, it's true, and it can really reveal some shocking information that could explain why formerly great performing Web sites drop out of the front page of Google.

In addition to a host of other factors, Google tracks something called the "bounce rate" on a Web page. This is the number of times that someone came to your Web site, took a look and decided to go elsewhere, and never looked at anything on your site.

Let's look at an example, and you'll see how an unsuspected bounce rate can kill your Google ranking.

Let's take "roofing Tampa" for example. The chart below shows that 5,400 searches per month are done for that keyword:

.
 

Now, lets select the mobile phone searches for that same keyword. Now we see that 390 ADDITIONAL searches were done with a mobile phone.

If you do not have a mobile Web site, what do the mobile phone users see?

THIS		THIS
	VS.

It doesn’t matter if you believe mobile SEO is the greatest thing since sliced bread; you can reduce bounce rate now by providing mobile formatted content to mobile users.

A "bounce" occurs when someone finds your mobile site through a display ad or a search ad and discovers that your site is not easy to manipulate or it's not configured properly for mobile, and the user leaves as quickly as they arrived. Search engines will not give your site a top rating if all of your visitors immediately leave your site rather than reading your relevant content to keep them interested.

Your bounce rate will rise because mobile phone users are accessing your Web site and leaving, and you don't know that. What you DO know is that you are dropping in the Google page rankings and have no idea why.

Are you willing to risk losing your Google page ranking because you don't have a mobile Web site?

Finding out how many accessed your Web site with a smartphone.

First, you must have Google Analytics running on your Web site:

• Click your Web site name
• Click "View Report"
• Click "Visitors"
• Click "Mobile"
• Click "Mobile Devices"

If you do not have a mobile Web site and are getting visits from mobile phone users, you will probably see very high bounce rate percentages.

Adopting new technologies and listening to the hype online, on TV, and in print media is not something that a lot of business owners take part in. However, mobile marketing is as important to businesses today as the Internet and e-mail was many years ago. 

More and more businesses are dropping their telephone book advertising and switching over to the mobile medium that brings customers through their doors in a week rather than waiting six months.

Contact us about mobile marketing services and creating a mobile Web site for you today and join the revolution!
 

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