Local SEO Services Is The Name Of The Game!

SEObox What's In The Box?

What's In The Box?

There's actually a large number of very powerful local SEO services in our box, but we won't know which ones might apply to you until we learn more about your business.

When we discuss local SEO services with you, it's very likely that we'll give you some ideas that you can put to work immediately that will cost you nothing. We're here to help primarily, not just to sell

Here are the wide range of local SEO services that we can offer, if they fit your specific business:

 
First of all, there are two things that you need to do that get new customers to come:
  • You have to be on page 1 of at least 1 major search engine (Google, Yahoo or Bing)
  • You have to drive traffic to the site using Web 2.0 Social Marketing methods
 
Google knows where people are when they search, so the local businesses for a keyword display first.
 
Traffic is visitors to the site, and traffic equates to sales. Social Marketing techniques drive traffic to you that never looks at a search engine.
 
So, the solution is search engine ranking and then sending traffic to the site.
 
There are several things you need to be effective with local SEO services:
  • Keyword research. Your keywords should be based on what people are actually searching for, not what you think they're searching for. Using the wrong keywords is like building your store on a dead-end street.

    Never use a single word keyword, like "golf". Those are extremely competitive keywords and you will never, ever be able to get on page 1 for them. Your ideal keywords have 80 or more searches per day and less than 30,000 competing sites.

  • Register a domain name using one of these keywords in the domain name. When you enter a keyword into Google, notice how many of the top positions have the keyword in the domain name. That's an edge you can easily get.

  • Create a WordPress blog. WordPress is an extremely SEO-friendly Web design platform. with tons of free plugins that add functionality. You can easily create your own WordPress blog (aka "Web site") with our Simple WordPress How To Video Course.
     
  • Create a mobile Web site. If someone enters your Web site URL on their smartphone, they want to see a site they can use, not a miniature version of your Web site that they have to enlarge and move around. It also needs to come up with the same URL, so your Web site MUST recognize that it is being accessed from a phone and display the correct site. Many like using mobi.yourwebsite.com or m.yourwebsite.com to highlight the fact that it is your mobile Web site version. Why force people to remenber 2 URL's?

    Access this site on a phone and you'll see our mobile version come up automatically.

  • Create your Google Places entry for your main city. You'll also need to get your customers to give you favorable reviews and a 5-star ranking. If you get 5 or six favorable reviews, you should rank in the top 5 for Google Places for your keywords, IF the others have LESS than 5 reviews.

    NOTE: Google is pretty smart. If you create 5 bogus reviews from your own computer, it will detect that and take an action against you that you will not like. You may never be able to find your Google Places listing. Every review MUST come from a unique person, and that person MUST have a Gmail account.

    We offer a service that will get you five, high quality 5-star reviews from real people. You may order as many blocks of five reviews that you like.

  • Add other cities that you'd like to rank in. See the bottom of our home page to see how it's done/
     
  • Provide fresh content to the blog every day. Google requires fresh content, and LOTS of it, to keep your high ranking.

  • Write articles for your keywords. There are two ways to drive traffic; pay for it or get it with article marketing. Google AdWords can be quite expensive. You must submit these articles to the top article directories and article sites. You will have to re-write each article for the specific directory because they do not accept duplicate articles. This will generate the all-important back links that get search engine ranking AND traffic.

    We offer article marketing as a service and will write one article for you weekly, create unique versions of that article and submit it to hundreds of article directories and article sites. Your ranking and traffic ill improve as a result of this.

  • You must do weekly promotion per keyword to build 1, 2 and 3-way links by setting up accounts at many high Google Page Rank sites and having them link to each other and back to you. This will quickly improve your Google Page Rank and allow you to compete against even tougher keywords that have much larger competition. These are your accounts and you own them permanently. This technique is also known as a large and complex "link wheel". You can see the explanation for a very simple link wheel here: http://bit.ly/8StXMn

     

  • Post the RSS feeds produced by your blog to a large volume of RSS aggregators. This will cause your blog content to be posted on other blogs, with links back to you.

  • Email Marketing. Set up an account with AWeber.com. Create a graphic to add to your Web site to get name, email address and mobile phone number. Create a 4 to 9 page PDF report to be given away in return for getting the email address. Create 6 to 9 followup messages that will go out to your list on a regularly scheduled basis. Remember, people have to see your message at least 7 times before they're ready to buy.
     
  • Social Bookmarking. Create accounts and a paragraph about your site at as many social bookmarking sites as you can *StumbleUpon", "Digg", "Mr Wong", etc.). The more you can add your information to, the better. This builds back links and traffic.
     
  • Video marketing. Using an inexpensive camcorder and a wireless lapel microphone, create a "talking head" video about your business. Edit it free with Windows Movie Maker. Submit your video to YouTube. Promote your video and get it on page 1 of Google. People always watch the videos on Google for a keyword they're searching for.

    Don't want to be on camera? Take a bunch of images and make a video out of them, with a voice-over and music on the video. Submit your video to YouTube and get it on the first page of Google.

    Here's a great video tip. Everyone has an FAQ (Frequently Asked Questions) page. Take 10 FAQ questions and make 10 videos that ask and answer the questions. Promote those 10 videos to the top 10 video marketing sites. Now make 10 more on the 10 SAQ (Should Have Asked Questions) page you don't have and promote those. That's 200 videos that you'll have on the Internet about your site. THAT is powerful marketing.

     

  • Get Back links. Having a handful of back links from a few high page rank Google sites is good, but the more back links you have, the better. Google considers a back link (THEY link to you, you NEVER link to them) a "vote" for your site. The more "votes" you have, the higher your ranking and the more traffic you'll get.

    Not all back links are created equal. Back links from high Google Page Rank sites count more than low quality back links. The cream of the crop are back links from .EDU and .GOV sites. These are very tough to get, and worth 100 times to 1000 times more than a high quality link. We, of course, can provide you with those back links.

    That said, ALL back links are good. You need LOTS of those.
     

  • Have a Twitter account and get followers  If you have a lot of followers on Twitter, you have a way to send information to a potentially very large number of people at once. You can not advertise on Twitter, but there are ways tio get business from a Twitter account.
  • Have a Facebook account and a Facebook Fan page. It's not enough to only have a Facebook account, you need a Fan Page also. The Fan Page gets the Facebook "Likes" and can become an excellent way to bring people to your site.
     

We do all of the above and more for clients. We don't know what you need until we have the opportunity to talk about your business with you. You might want to do some tasks, with our coaching, while we do others for you.

Contact us  for a  free, no obligation discussion of your local SEO servies needs today.

Tracking results is important. How will you know the campaign is working? One suggestion is to provide a coupon that only exists on the blog. For example, if you own a restaurant, you could offer a free cup of soup with a meal with the coupon, or a free non-alcoholic beverage, of a free dessert. When people go to a restaurant, they rarely go alone. When you have a coupon presented, you have a sale that you may never have had any other way, and you immediately know it came from your search engine marketing effort.

Tarpon Internet Marketing – local SEO services and Internet marketing agency.

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